David C Evans
Author
Language
English
Formats
Description
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.
“Bottlenecks: Aligning UX Design with User Psychology” fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused...